We are excited to formally launch the SEVEN label today with the release of our first EP: SEVEN7001 is “HOLD ON” by our co-founder CRYME.
SEVEN7001 is a five-track digital EP. The vinyl edition will include four tracks—all remixes. House artists Cinthie and Lydia Eisenblätter have joined techno artists Volpe and Obscure Shape to make remixes of the tracks, symbolising the label’s vision of playing at the intersection of house and techno.
Tell us about the tracks!
The original mix of “Hold On” by CRYME leads with a weighty low-end drive, saturated rhythm section, and hypnotic vocal lines. Cinthie’s rework follows next, reshaping the original with her signature soulful house twist, with choppy stab sequences, airy strings, and a bumpy bass hook. Obscure Shape shifts gears into techno by fusing a robust drum workout with dubbed-out fragments of the original’s keys and vocals.
Opening the flip side is Lydia Eisenblätter’s remix, focusing on crisp breaks, gritty rave stabs and pulsating subs before Volpe’s interpretation rounds out the release. Volpe‘s remix is an ethereal dub techno journey with spiralling dub echoes, a bouncy bass groove, and heavily shuffled percussion.
Tell us about the vinyl!
The vinyl version of “Hold On” comes in standard 140gsm black vinyl. We will release a collectors-edition, ink-spot vinyl design at the same time which is limited to 100 copies and sold at the same price. Both designs come with beautiful outer and inner sleeves designed by SEVEN’s art director Milla Barbanera.
Where can we get it?
You can order “Hold On” on our Bandcamp starting today, and record stores can stock it from Triple Vision Digital.
Want more?
Check out our latest publicity in FAZE magazine, and follow our posts here for updates on future releases. To stay in the loop, follow us and CRYME on Instagram.