In a recent relaxed and candid interview with Josi Miller on ARTE Concert, SEVEN’s own CRYME shared insights into his DJ life. He talked about his love for vinyl. He also shared the story behind our label, SEVEN.
Read the full interview with CRYME in English on CRYME’s official website.
CRYME revealed the origins of SEVEN in a hotel room in Tallinn, Estonia, inspired by his football roots:
“The name SEVEN comes from my old football jersey—I played for 15 years and always wore number seven. It also symbolises luck in many cultures, so it felt right.”
He also emphasised SEVEN’s commitment to creating an inclusive community:
“SEVEN focuses on the intersection between house and techno. It’s queer and FLINTA-inclusive, but everyone’s welcome. We’re building an open community and a safe space where artists can freely share and express themselves.”*
Discussing the label’s ethos of positivity, CRYME touched on SEVEN’s slogan, “Smile When You Dance“:
“Sometimes the techno scene feels very serious. We just wanted to remind everyone it’s okay to smile and enjoy themselves. Dancing should bring joy, so why not show it?”
Read the full interview with CRYME translated into English. It includes funny gig stories and insights on his music collection. Learn why he’s getting back into vinyl over CRYME’s official website.